蘋果成為全球最大晶片買家
根據彭博社報導，蘋果（AppleInc.）繼去年晶片採購金額超越惠普（Hewlett-Packard）後，繼續朝向擴大全球最大電子晶片買家的領先地位邁進。
根據IHS ISuppli昨天公布的報告，蘋果去年採購價值175億美元的晶片，相較於前年的97億美元。蘋果今年半導體支出料超過惠普75億美元，較去年的24億美元增加。
總部位於加州古柏迪諾（Cupertino）的蘋果本週表示，iPad自2010年4月開賣以來，已銷售超過2500萬台，顯示較筆記型電腦輕薄短小的平板電腦需求夯。
總部位於巴羅艾托（Palo Alto）的惠普5月17日表示，上季消費性個人電腦（PC）銷售衰退23%，並下修年度銷售預估10億美元。
Apple Surpasses HP As World's Leading Buyer Of Chips
PETER SVENSSON 06/ 8/11
NEW YORK — Driven by the success of the iPhone and iPad, Apple Inc. has become the world's largest buyer of chips for computers and phones, a research firm said Wednesday.
Apple bought $17.5 billion worth of chips last year, surpassing computer maker Hewlett-Packard Co. as the largest consumer, IHS iSuppli said. That was an increase of 80 percent from the year before, reflecting Apple's continuing sales surge.
An iPhone contains about $80 worth of chips, according to iSuppli. The chips include the central processor that acts as the brains of the device, radio chips that let it talk to cell towers and the audio chip that converts the owner's voice into a stream of data.
The finding that Apple is the No. 1 buyer cements its standing as a company that has the clout, and the cash, to buy chips and other crucial components such as touchscreens when other companies struggle because of supply constraints.
As an example, Apple said in January that it had spent $3.9 billion on long-term contracts to secure supplies for the next two years of a "very strategic" component it wouldn't name. Few other companies are able to commit that much money.
Last summer, high-tech manufacturers were scrambling to buy chips as sales started reviving after the recession and chip-makers had yet to ramp production back up. But Apple reported no chip supply problems; it blamed shortages of iPhones and iPads instead on limited assembly-line capacity.
IPhones and iPads use large amounts of expensive flash memory, accounting for much of Apple's chip consumption. Apple sold 48 million iPhones last year, up 89 percent from the previous year. Meanwhile, PC industry sales grew 14 percent, iSuppli said. IPads went on sale for the first time last year.
Samsung, Micron Technology Inc. and Intel Corp. are leading makers of flash memory.
The $17.5 billion figure means more than a third of Apple's "cost of revenue" – expenditures excluding corporate overhead – went toward chip purchases last year.
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Samsung Electronics Co., which makes a wide variety of electronics, and PC maker Dell Inc. were the No. 3 and 4 chip buyers. No. 5 is Nokia Corp., the world's largest maker of phones. However, its output is dominated by cheap phones that don't use as many or as pricey chips as the iPhone.
ISuppli expects Apple to extend its lead this year by buying chips for $22.4 billion, compared with $14.8 billion at HP.
